Logo Products: Easy Way to Build Brand Equity

When you build your brand in such a way that it accumulates value of its own, you're essentially building brand equity. Logo products build awareness and recognition for your logo and brand.  A brand is an important asset of your company and promotional products can help build brand equity. Promotional items put your company logo and unique image in front of your customer. Promotional items work!

Products:  A Better Idea

Promotional products from A Better Idea are gifts and awards that your customers or employees really like and can use in their daily life.  These promotional items are practical and useful each and every day. No more unimaginative promotional products that do little to enhance your image. Here's a few ways you can use logo products to spread your name and brand, while affirming your corporate image.

Corporate Awards

Create promotional products that will show employee appreciation all through the year! With logo products you add authority and credibility to your corporate awards. 

Business Promotion

Create unique logo products for loyal customers or key accounts. Turn prospects into buyers with our special business promotion logo products. Your company message will be seen and remembered with each of our promotional items.

Trade Show Giveaways

When you meet prospective customers at trade shows, you want them to remember your company long after the trade show is over. Logo products as trade show giveaways are a stylish new way to keep your company on their minds for just as long as you want them to remember you. Our logo products are sensible and useful gifts that the receiver will treasure.

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Promotional items that are always seen are the best, but pay attention to trends. A fashionable travel mug or custom sticky notes are safe bets as customized promotional items. If you choose a popular item such as a pen, realize that while you are not the only company promoting with pens, you can be the most unique by selecting a funky pen or engraved metal pen with their name. Studies show that people will not throw things out that are personalized with their name.

If you are currently attending trade shows as an exhibitor or sponsor, then having the proper conference giveaways / trade show promotional item is a must. These can range from practical to fun giveaways. Practical items such as a large tote bag allow the attendee to comfortably collect materials as they travel the trade show floor. When you provide promotional products as the show sponsor, then custom printed lanyards and name badge holders are another good choice for your logo to be seen. By choosing 'fun' promotional items to distribute, you are certain to create a buzz. Consider an imprinted stress shape, a bendable pen, a light up ball or a noise maker to attract attention. In the end, you will have recruited others to advertise for you.

When selecting corporate promotional gifts products, think of your own staff for recognition opportunities. Items such as certificates and awards are motivators. Try promotional clothing which can be worn on casual days and custom flashlights that can be supplied as safety awards. Additional customized promotional products that are frequently used for recognition and are appreciated by staff include promotional candy, picture frames and branded travel mugs. Be sure to first sample the imprinted promotional items to be certain it is the appropriate item for your needs.If you do have a media presence, imprinted promotional products will help to reinforce your message. When your logo includes an animal or unusual shape, you can incorporate that into marketing promotional items that lend themselves well to that theme. Products such as stuffed animals and toys get passed around and can take on your logo shape. Additionally, you can be creative with your imprint on the custom promotional products so the colors and design tie back directly to your campaign for instant recognition.

Customized promotional items can often become collectibles, thus extending your branded message. Think of the number of buttons, bags and other promotional marketing products you have around your house or are on display. People like to 'belong' and the promotional products you select can be a big part of helping them connect.
Speaking of staying connected, custom USB flash drives are one of the most popular corporate promotional products because they help to reduce paper, provide portable storage and are easy to distribute. You will find many unusual shapes, colors and materials that are ready for your logo.

As you browse the A BETTER IDEA web site for promotional items, rest assured that the promotional items you select are specifically designed to expand your marketing efforts and help you achieve greater sales and brand recognition. Call, click or email today.

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Custom Promotional Acrylic Paperweights

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Custom Promotional Acrylic Plaques

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Custom Promotional Acrylic Entrapments

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