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A grand opening event marks the opening of a brand new building or a company and is the welcome mat to the community and local businesses. Because this event helps increase public awareness and in the case of companies, can aid in drawing in new customers, it’s important to make a big impression by using ceremonial scissors during the ribbon cutting.
Normally, a celebrity or local politician will be invited to do the honors of cutting the ribbon if the building is a public structure, healthcare facility, or similar public works. In the case of a business grand opening, it is most likely the owners or executives of the business will do the honors of cutting the grand opening ribbon with the ceremonial scissors. Members of the media should be invited to photograph or broadcast the staged occasion.
For a business, a successful grand opening can enhance the bottom line during the first year. It’s crucial to do everything possible to guarantee a sizable, loyal customer base is developed for the new establishment during the first 15 to 30 days. This can be achieved by ensuring the business opening is more than just a fleeting moment in time.
Thinking about everything included in getting a business off the ground, a business owner might be tempted to treat the opening as a small detail. But to get the business rolling, the owner must bring people through the door, and a grand opening event provides the best opportunity to achieve this goal. With a little planning, the event can become a "can't miss" affair that will drive clients to the grand opening. Permanently displaying the ceremonial scissors in a prominent location at the business is a great way to commemorate the successful event.Last modified on
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